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 the search for israeli cuisine

10/17/2014 10:36:14 AM

Oct17

I've been a member of the Shul for ten years. My wife and I looked on and off for years for a shul to join and we're so pleased to have found The Shul of New York. I am a founder of Florentine Films with Ken Burns. I've been making award winning documentaries for decades. A producer, director, cinematographer, still photographer, and author, my films have won an Emmy, a Peabody and two Academy Award nominations. 

I'm in production on a documentary called The Search for Israeli Cuisine, a portrait of the Israeli people told through food. It's a national PBS special, a portrait of the Israeli people told through food.
 

      
 

Most Americans, even Jews, see Israelis and Palestinians as only in conflict. My film will literally put a face on the people of Israel. We filmed in November at over 100 locations all over Israel, profiling top chefs, home cooks, farmers, journalists, wine and cheese makers. They tell their stories – of more than 70 cultures that make up Israel today, Jewish and non-Jewish. Israeli Cuisine will be a compelling, informative, and entertaining film.  Please watch the short teaser edited from our footage.

I've been working on Search for over two years. My first trip to Israel was only four years ago. Previously, Israel for me was Sunday school and the bible. I wanted to go to France. My friend Joan Nathan, the cookbook author, convinced me to join her on a press trip. I couldn't believe it. Israel, as many of you know, has one of the hottest food scenes in the world. Americans don't have a clue. When I mention to friends that Robert Parker has bestowed 90+ scores on a quite a few Israeli wines, they're incredulous. When I tell them about the amazing cheese, fresh vegetables, how Israeli agriculture changed the world after inventing drip irrigation (the cherry tomato, seedless watermelons) and continues to do so, I've got their attention. More people than ever are saying this film is really needed now, especially in Europe where Israel's image has taken a beating. 30 million viewers are expected to watch the program around the world. 

We're still in fundraising mode, getting close to editing. The program is non-profit, donations are tax deductible. If you wish to contribute, please go to the website.  If you know of folks who might be interested – foundations or corporations, there are many branding opportunities for sponsors – I hope you'll pass along our information.  You can contact me at Roger.Sherman@florentinefilms.com.

- Roger Sherman      


 

 

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